Ansel & Ivy was a direct-to-consumer brand specializing in potted houseplants. Our mission was to deliver healthy, beautiful plants nationwide along with comprehensive care instructions to help customers keep their plants thriving. As the Creative Director, I focused on creating a clean, visually appealing aesthetic and incorporating design-forward photography with an interior design angle. The website was developed with user-friendly features, including filters for care requirements and sunlight levels, ensuring customers could find the perfect plant for their space and lifestyle.

The company sunset in December 2022.